This is a style guide released to licensees and merchandisers to help them coordinate product design for the series. It's a metallic binder with five sections inside, including program introduction, brand identification, product applications, design elements, and character art. Turner also produced a Jonny Quest Digital Style Guide.
You can download the entire scanned style guide Style Guide. Because of the printing process or merchandiser usage, some of the black, color art pages have slight white nicks in the texture.
Table of Contents
1. Program Introduction
Introduction to the New Adventures of Jonny Quest
2. Brand Identification
Jonny Quest Logo Specs/Colors
3. Product Applications
4. Design Elements
5. Character Art
Character Size Guides
Quest and Jonny Quest and all related characters and artwork contained herein are registered
trademarks of and copyrighted by Hanna-Barbera Productions, Inc., or Hanna-Barbera Cartoons, Inc.
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Welcome to the Real Adventures of Jonny Quest. What
Lies beyond is more than a destination. It is a departure, an
equivocal journey into a brave new world of exploration
and adventure. It is, in one word, Quest.
A virtual fountain of ultra cool information. The
following pages intertwine edge-of-your-seat<b r/> excitement with cutting edge technology;
inspiring unlimited Quest-Worthy possibilities.
From the exploration of Brand Identity and Product Applications, to
the disclosure of trend-setting Design Elements and hyper-dynamic
Character Art, everything you need to completely commandeer the
look and feel of the ultimate Quest experience is here.
Get wired and plug into the action. Follow your creative
instincts, unleash your imagination, and dive deep into the
high-octane infinity of the Real Jonny Quest.
An awe inspiring action adventure
about an ordinary boy caught up
in extraordinary circumstances, the
Real Adventures of Jonny Quest
are reminiscent of the stories of
Jules Verne, Ray Bradbury, and
Exotic locales and uncompromising climates set the stage for the
characters of the Real Jonny Quest. Jonny, the adventure seeking,
risk taking teenager is joined by his father, Dr. Benton Quest; his
philosophical Indian friend Hadji Bingh; that ageless man of
action, Race Bannon; Jessie, Race's quick thinking daughter; and
the ever loyal masked bulldog, Bandit, as he journeys into worlds
unimagined, chasing adventures only dreamed of.
Exploring nebulous legends, lost civilizations,
and the Cyberspace of QuestWorld, Jonny and
the entire Quest Team come face to face with
the most wretched and diabolical villains of the
known and virtual worlds.
Real heroes. Real danger.
The Real Adventures of Jonny Quest
will make kids wonder, "What if that were me?"
800 feet above a raging river littered
with patches of razor sharp ice,
Jonny holds onto the remains of a
rotting piece of rope.
As he looks into the sun, a silhouette appears over the
bridge railing. A muscular arm reaches down to pull Jonny
from impending doom. The moment Jonny spies the "JQ"
insignia on the back of the leather-gloved hand, he lets out
a sigh of relief. He's saved.
The Jonny Quest Brand ID is as important to
this property as Bandit is to Jonny. This
universal symbol is the telltale sign of Jonny
Emblazoned on everything Quest, this JQ is a mark
which signifies adventure, loyalty, action, and courage.
It is a badge of honor, worn with high regard
throughout the Real Adventures of Jonny Quest.
Product Blister Card
Cutting edge imagination has
been combined with a maelstrom
of inspiration to create these high
performance blister cards that
virtually explode with the non-
stop excitement of the Real
Adventures of Jonny Quest.
These bold, logo driven hangtags are a solid
representation of the strength and durability of
the Quest name. Whether you choose the
standard, more traditional hangtag, or its official
"dog tag" facsimile, you can be sure that each
and every identification label is certifiably
authenticated by Quest laboratories.
These Cartoon Network and Jonny
Quest logos certify the legitimacy of
each and every product boasting the
Quest name. Trust only those items
equipped with these logos to insure
that the product is undoubtedly Quest.
To order the 4 color Cartoon Network
and Jonny Quest logos please contact
your licensing coordinator.
3-dimensional logo prints in
4 color process or grayscale.
3-dimensional logo prints in 4 color process.
Copyright, Trademark and Logo Rules
The Cartoon Network® and Jonny Quest logos must appear prominently on
all licensed merchandise, as well as advertising or promotional materials. The
names and likenesses of all Jonny Quest characters, artowrk and distinctive
lettering are protected under the copyrighted and trademark laws of the United
States and international countries. Orbit City Art Company, a division of
Turner Home Entertainment must approve all usage of character likenesses,
names, slogans and lettering. They and the Jonny Quest logo are trademarks,
and should not be distorted in any way.
A copyright notice must appear on all icensed merchandise, as well as any
packaging, advertising, or promotional materials.
The copyright notice for product is:
©(year) Hanna-Barbera Cartoons, Inc., a Turner Company. All Rights Reserved.
Jonny Quest® and related characters are trademarks of and copyrighted by
Hanna-Barbera Productions, Inc. or Hanna-Barbera Cartoons, Inc.
The appropriate trademark symbol, either a ™, ℠
or ®, must be displayed when appropriate. Due to the
variations in registrations from country to country, Orbit
City Art Company must be contacted to determine the
appropriate trademark symbol for each instance.
Cartoon Network Logo
- The logo must always be reproduced from a digital file or logo sheet. It should never
be produced from photocopies or second or third generations of the logo.
- The logo must always appear in black and white.
- Letters must always remain stacked.
- Never separate the letters from one another.
- Always use the type style designated (correct type face is Eagle Bold)
- Letters always remain within their black and white boxes.
- Letter placement within the blocks remain the same.
- A ® registration mark must always appear at the lower right hand corner of the logo.
All artwork contained within this guide is available in high
resolution digital format. Please contact your licensing coordinator
to place an order. If you are unsure as to who your coordinator is,
please contact your account representative and they can direct you
to the appropriate person.
Any usage of a Jonny Quest® character, name or likeness must be approved
in writing ina dvance by Orbit City Art Company.
The following are the stages that licensees must submit all product,
packaging, POP/POS and print materials.
- Concept or rough stage
- Tight pencil, ink or color comp
- Final art
- Mechanical art
- Pre-production samples and strikeoffs
- Final production samples
The following are the stages in which licensees must submit all advertising (print and broadcast) and
- Concept or rough stage
- Rough cut/layout or tight comp
- Final cut/mechanical
The above materials should be sent to your Licensing Coordinator at:
Orbit City Art Company,
A Division of Turner Home Entertainment
3400 Cahuenga Blvd. Hollywood CA 90068
Throughout the Real Adventures of Jonny
Quest, Jonny, Hadji, Jessie, Race, Dr.
Quest, and Bandit travel beyond the four
known corners of the world to experience
an unprecedented quartet of majestic but
impetuous locales; each one encompassed
in an aura all its own.
Aero. Deep space. Wide open skies. Blue Vistas. This
dominion screams of warp spreed and zero gravity. A
cyclone of sheer velocity, Aero is flight.
Hydro. Rippling with the mystery of the open sea, this is
the place of lsot cargoes, sunken treasures, and forgotten
sailors. It ist he land of roaring rapids and crystal streams.
The elixir of life; water.
Terra. From cloud-capped mountain tops, to pavement laden
cities, to the nethermost center of the Earth, where volcanic
thunders burn white hot. Terra is the foundation of our
planet. A molten core of fire.
QuestWorld. THe vortex. A Virtual Reality of indiscernible circuitry
and hi-tech fascination. QuestWorld is a neon battleground of
digital logic where man and machine converge as one.
Wired with distinctive colors, textures, and perspectives, each
environment is truly its own adventure. Integrate these aspects with
your imagination to maximize the impact of the Quest identity.
AERO-GRAER-AERO 1: AIR: ATMOSPHERE.
2: OF OR RELATING TO THE STUDY OF OR TRAVEL IN THE BODY OF
AIR SURROUNDING AND EXTENDING BEYOND THE EARTH.
DOG BOWL & COLLAR
TERRA: TERRA- [L, LAND, OPEN SPACE] THE SOLID
SPACE OF ANY CELESTIAL BODY—SUCH AS THE PLANET
EARTH AND THE MOON; THE SPHERE OF MORTAL LIFE AS
DISTINGUISHED FROM THAT OF SPIRITUAL LIFE.
- 23 HYDRO
HYDRO-(GR HYDROR, L, UNDAWAVE, WATER) THE LIQUID THAT DESCENDS
FROM CLOUDS TO FORM STREAMS, RIVERS AND SEAS.
THE MAJOR CONSTITUENT OF ALL LIVING MATTER.
LONG SLEEVED T-SHIRT
QUESTWORLD - AN ARTIFICIAL WORLD DIGITALLY GENERATED BY COMPUTERS:
AN ETHEREAL WORLD LACKING MATERIAL SUBSTANCE
SEPARATING PEOPLE FROM THEIR BODIES
AND THE BOUNDARIES OF THE "REAL" WORLD.
Infrared scanners. Pulsating radar screens.
Highly detailed digital imagining devices.
For over three decades, the Quest name
has been synonymous with two things; adventure and technology. And your
designs should be no different.
Undaunted in their desire to overcome injustice and the
unexplained, it should come as no surprise that Jonny, Hadji,
Jessie, Race and Dr. Quest are constantly embracing up to the
minute, cutting edge technological advancements.
To accentuate this essence of the property, link up
the design elements found in the following pages
to any of the dramatic character art showcasing the
perilous exploits of team Quest.
Whether mapping the darkest regions of an undiscovered jungle, proving
the depths of the ocean floor, soaring over hostile air space, or navigating
the unpredictable circuitry of cyber-space, the Quest Team is never far from
one or more of Dr. Quest's ingenious, hi-tech devices. This electronically
enhanced equipment is used time and ime again to observe and analyze
whatever world they might find themselves a part of.
Rich with technologically advanced imagery, the following Fonts,
Icons, Borders, and Backgrounds remian faithful to the Quest
Team's techno-science integrity and, at the same time, provide the
necessary data to keep Jonny, Hadji, Jessie, Race, Race, Dr. Quest and
even Bandit locked, loaded, and wired for action.
To keep communications on line and in synch, follow
protocol by using any of the following typefaces.
Careefully analyzed, these fonts were selected
because of their innate ability to embody the broad
range of bold curiosity that is inherently Quest.
In order to stay on target with the
Real Jonny Quest, download these
hi-tech intense icons immediately.
Radiating with authenticity, they're
fully charged with all the action of
each and every Quest adventure.
In the hi-tech realm of The Real
Jonny Quest, scientific adventure
and heavy technology reign supreme.
What better way to accent the pulse
pounding, gear grinding action of
the Quest Team, than these solid
mechanized borders of hypothetical
precision? Each one clearly defines
the excitement and curiosity of
Jonny, Hadji, Jessie, Race, and of
course, the ever calculating Dr. Quest.
Molten lava brimming up from the core
of Terra. Hydro's raging aqua-blue. The
purple heaven beyond the edge of Aero.
Ignite any of these vibrant backdrops and
all eyes open wide. These melting colors
from another plane search out lackluster
design and transport any they find to the
pulsating, prismatic heart of QuestWorld.
At the center of this cybernotic
vortex, is the flesh and blood of
the Real Jonny Quest.
Sentinels of humanity, guardians of technology,
and at times, protectors of the entire planet, this
exceptional crew has managed to stay sharp and
in tune with the hyper-active adventure
exploding around them.
Intelligent, charming, and always heroic, these
timeless characters remain as much a part of
today's world as they did since their inception
more than three decades ago.
Immersed in complex, but captivating histories,
the new Jonny, Jessie, Hadji, Race, Dr. Quest,
and Bandit, each bring a unique but essential
component to the heart and soul of Team Quest.
character size guide
Each Quest Team member must appear in this
size relationship. Quest Team color call outs are
strictly enforced by mission control.
Pantone® 187 Hair
Pantone® 691 Flesh
Pantone® 487 Lips
Pantone® 348 Eyes/Shirt
Pantone® 142 Buckle
Pantone® 1395 Belt
Pantone® 433 Leggings
Pantone® 5425 Socks
Pantone® 5487 Shoes
Pantone® 100 Hair
Pantone® 148 Flesh
Pantone® 297 Eyes
Pantone® 432 Shirt/Buckle
Pantone® 277 Pants
Pantone® Cool Gray 1 Fur
Pantone® 425 Mask
Pantone® 198 Tongue
Pantone® 1805 Collar
Pantone® 116 Tag/Collar Studs
Pantone® 1385 Flesh
Pantone® 4705 Eyes
Pantone® 5285 Shirt
Pantone® 5435 Buckle
Pantone® 5275 Pants
Pantone® 405 Boots
Black Boot Soles/Belt
Pantone® 469 Hair
Pantone® 712 Flesh
Pantone® 4635 Eyes/Boots
Pantone® 5875 Shirt
Pantone® 446 Collar/Cane
Pantone® 443 Jacket
Pantone® 5527 Pants/Gray in Hair
Pantone® 141 Cane Handle
Pantone® 465 Boot Soles
Pantone® 156 Flesh
Pantone® 160 Eyes
Pantone® 186 Shirt
Pantone® 4635 Belt
Pantone® 116 Buckle
Pantone® Warm Gray 3 Pants
Pantone® 464 Boots
Pantone® 477 Boot Soles
Jonny Quest is the quintessential teen-ager.
With an indomitable spirit and insatiable
curiosity, he is endowed with a keen sense
of justice and the impulsiveness of youth.
Resourceful and hungry for adventure, his
heroic aspirations often send him crashing
into dangerous situations in both the
tangible reality and its virtual counterpart.
- 70-82 (Jonny character art)
Unofficially adopted by the Quest family
early in his young life, Hadji Bingh is both
philosopher and friend to Jonny, Jessie,
Race, and Dr Quest. Drawing strength
from the spiritual energy of Yogin, he is
ready and willing to pull his friends from
the crushing jaws of danger. However,
Hadji prefers to pursue quiet answers to
most problems, following a path reaching
far beyond the realm of cyber-space.
- 84-87 (Hadji character art)
As a role model for teenage girls, Jessie
Bannon reigns supreme. Daughter of Race,
she can't help but inherit her father's taste
for adventure. A hard fisted scrapper with
a nimble, wide awake mind, Jessie remains
wary of impulsive acts, careful to analyze
every angle of a situation before jumping
to any hasty conclusions.
- 89-94 (Jessie character art)
Dr. Benton Quest, a renaissance man
of complex grace and distinguished
intelligence, is driven by his very own
thirst for knowledge. His desire to
learn more about the inexplicable
phenomena is second only to the love
of his son, Jonny. A certifiable genius,
Dr. Quest, provides the scientific and
technological expertise to keep Team
Quest up and running.
- 96-101 (Dr. Quest character art)
Eternal friend and personal bodyguard of Dr.
Quest, Roger "Race" Bannon wrote the book on
adventure. A former Navy SEAL, Race displays
the raw courage and natural instincts that
constantly inspire the Quest Team. An ace pilot,
expert marksman, and accomplished horseman,
Race is a pivotal member of the Quest family.
And he wouldn't want it any other way.
- 103-110 (Race character art)
Wherever the Quest team journeys,
you can be sure that Bandit, their
canine companion, is never too far
behind. Though his bark is worse than
his bite, his courage is unconditional.
With an instinctive nose for danger,
Jonny's four legged best friend is
always the first to follow his master
through the gauntlet of adventure.
See page 6 in Brand ID for ordering information.
Digital files available upon request.
Color Art 1
Color Art 2
Color Art 3
Color Art 4
Color Art 5
- 117-138 (Situation sketches)
From the Top-Secret files of Questv
Headquarters, we acknowledge the
following individuals, whose time,
energy, and dedication made
this manual a reality.
Joseph Barbera, William Hanna
Fred Seibert, Susan Frank,
and Russell Hicks.
John Deaver, Brian Deputy, Steve Firchow,
Dave Gath, Larry Navarro, Kirk Schroeder,
Matt Stainner, and Lorin Zide.
Dana Engler, Tim Girvin Design,
Jokar Productions, Heather Kenyon, Zita Lefebvre,
Kelly O'Hearn, Hamid Rostamian, Christina Rivera,
and The W.I.T.S. Department.
And finally, Doug Wildey. For his visionary
intuitions that were the inspiration for
The Real Adventures of Jonny Quest. Thank you.