Converting Magazine SpaghettiOs Quest Award
The following appeared in Converting Magazine. The citation is Mark Spaulding. "AIMCAL winners spin labels, packs into gold." Converting Magazine. Newton: Apr 1997. Vol. 15, Iss. 4; pg. 116, 3 pgs.
Winner: SpaghettiOs "Jonny Quest" hologram label for Campbell Soup Co., Camden, N.J.
Converter: Prestige Graphics, Pennsauken, N.J.
Structure: HoloPrism(R) metallized paper
Metallizer: Van Leer Metallized Products, Ltd., Franklin, Mass.
Substrate supplier: Van Leer Metallized Products, Ltd., Franklin, Mass.
Remarks: A collectible series of six different 3-D holograms imprinted on the backside of standard SpaghettiOs labels helps increase sales by tying in the product with popular licensed characters. By keeping the hologram out-of-view, consumers are made curious and invited to collect the whole set. Typically, holograms are used to make a splashy visual statement, but in this application they add value to the purchase.